Comprehensive identity design, visual and verbal communication system with a minimalist and formal approach
Briefing
Prisaja is a group of specialized engineers who are in charge of supporting companies in the Industrial sector to comply with the regulations established by the Ministry of Labor and Social Welfare (STPS) encompassing the areas of Safety, Health, Civil Protection, Environment and Training.
They also focus on helping companies of all types with Occupational Risk Prevention to make them safer and more sustainable.
Create a solid connection between Prisaja and its sector, appealing to the brand's values to inspire presence, elegance, quality, closeness, trust and communicate the brand's purpose:
"Helping companies of any size to comply with the requirements of the competent authorities in a clear, simple, and customer-friendly way. Always looking out for the common good and the welfare of the company and its staff".
Solution
We built the symbol of Prisaja based on three fundamental concepts for the business: experience, that is obtained with time, study and specialization within the area; standards, because they control a wide range; and metrics, because they are career engineers specialized in industry regulatory compliance and their measuring devices characterize them because they are essential when carrying out studies.
Thus we obtain a symbol that integrates these three notions in a minimalist, elegant and close way. In this way we get out of the ordinary and differentiate ourselves with style and personality.
