Brand identity for the most advanced and state-of-the-art imaging clinic in Saltillo, Coah.
Briefing
Imaxen is a highly specialized radiological clinic with more than 20 years of experience located in Saltillo, Coahuila, Mexico. They are characterized by the humane treatment with which they address the patient, their highly specialized doctors and the desire to solve the challenges of day to day with each study performed.
Counting with cutting-edge technology in all its equipment and working tools, and in conjunction with the trained medical staff, statistically guarantee the most accurate diagnoses in the area.
With this redesign we sought to connect the values of the clinic in a direct, synthesized, simple and memorable concept, making reference to the technology and cleanliness with which we work.
The aim was to create a radical change, to come up with a simpler, more direct, synthesized, clean and solid solution in which we could reflect the company's values so that it would make an impact at first sight, be easy to remember and make reference to the technology and the cleanliness with which the company works.
Solution
The most important thing for Imaxen is closeness. We managed to connect the values of the clinic in a concept that feels close and achievable using the Vitruvian shape as inspiration and basis.
Taking this symbol of science, art, and medicine, we combined the experience and knowledge with the warmth and closeness of the clinic. In this way we achieved a memorable symbol that inspires safety, knowledge and health.
